The Brief: To conceptualize and design a fresh, highly engaging format to communicate the results of collaborative brand campaigns between JD Sports and Nike to key stakeholders.
The Challenge: Campaign wrap-up reports and analytics are traditionally data-heavy, static, and uninspiring. The goal was to transform dry metrics into a dynamic visual experience that actually reflected the premium, high-energy streetwear aesthetic of both brands.
The Execution: Acting as Art Director, Designer, and Researcher, I explored contemporary ways to visualize data outside of standard presentation decks. I applied high-end editorial typography, dynamic motion principles, and bold art direction to turn campaign statistics into a compelling, immersive story.
The Result: Successfully established an innovative, "cool" new standard for reporting, elevating the brand's internal communications so that the campaign's success was as impactful and well-crafted as the consumer-facing work itself.
