The Brief: Jaecoo automotive brand had a massive 2025, breaking into the UK market. They asked to create a film to celebrate the achievements and showcase their cars to the British audience.
The Challenge: to create a 90 seconds striking and captivating edit, mixing organically footage from commercials, events, social activations and motion. Summarise one year of positive results for the brand.
The Execution: I reviewed and edited clips, imagery. Selected the most visually appealing sequences but also create a storytelling tailor made for client's needs.
The Result: Delivered a contemporary video led by engaging typography and modern layout
Art Director / Editor / Motion Design
