The Brief: To develop the visual and motion strategy for the launch campaign of the HMD X1 and Nokia 3210 Barcelona FC edition, effectively showcasing the device's new features to a global audience.
The Challenge: Conceptualise and produce a full-immersive 360 degrees experience using lighting, interactive design and projection mapping. Producing breath-taking, large-scale animated content for high-profile live events while maintaining a rapid, iterative creative pipeline.
The Execution: I coordinate cross collaboration with hudini artists and designer for the assets creation, integrating imagery and motion concepts directly into the production-ready creative pipeline. I then translated these concepts into high-fidelity animated content and striking visuals optimized specifically for massive LED screens at the Barcelona FC Museum.
The Result: Delivered a contemporary, immersive live event experience that seamlessly merged cutting-edge design workflows with premium art direction and motion craft.
Art Director/ Experiential Designer
Pattern animation in AE, optimised for projection mapping show
Art direction, set and layout design, animated in AE and Cinema 4D
